🦘 Animal Farm Segmentation

Revolutionary Product Classification Framework

Transform your demand planning through scientifically-proven product segmentation that categorizes your portfolio into 9 distinct animals based on demand patterns.

The 9 Animals Framework

Each animal represents a unique demand pattern requiring specific treatment

Exception Animals (Filter First)

🦣

Mammoths

Discontinued Products

Products with 12+ consecutive weeks of zero sales. Remove from all planning processes.

  • Zero planning effort required
  • Automatic exclusion from forecasting
  • Focus resources on active products
Typical: 5-10% of portfolio
🦤

Dodos

Dying Products

Products with 50%+ decline and bottom 20% volume. Minimal planning, liquidation focus.

  • Simple rule-based planning
  • Quarterly discontinuation reviews
  • Liquidation strategy optimization
Typical: 10-15% of portfolio
🦌

Reindeer

Seasonal Products

Products with 60%+ seasonal concentration and 26+ weeks of zeros. Automated seasonal detection.

  • Seasonal forecasting methods
  • Pre-season intensive planning
  • Automated pattern recognition
Typical: 3-8% of portfolio

Special Categories

🦘

Kangaroos

True Intermittent Demand

Products with ADI ≄ 1.32. Sporadic, unpredictable patterns requiring specialized methods.

  • Croston's Method (CV² < 0.49)
  • SBA Method (CV² ≄ 0.49)
  • 10 minutes/month planning
  • 50-70% accuracy expectation
Typical: 1-9% volume, 5-20% SKUs
View Detailed Guide →
🐶

Puppies

New Products

Products with first sales < 52 weeks ago. Require specialized new product forecasting.

  • Launch forecasting methods
  • Market analysis integration
  • 45 minutes/month planning
  • Transition monitoring
Typical: 2-5% of portfolio

Size Ɨ Forecastability Matrix

šŸŽ

Horses

Big & Stable

High volume, >75% forecastability. Statistical forecasting with high priority.

Typical: 15-25% of portfolio
šŸ‚

Mad Bulls

Big & Unstable

High volume, <75% forecastability. Statistical + manual + advanced ML.

Typical: 10-20% of portfolio
🐓

Mules

Small & Stable

Low volume, >75% forecastability. Standard statistical forecasting.

Typical: 20-30% of portfolio
🐰

Jack Rabbits

Small & Unstable

Low volume, <75% forecastability. Efficient statistical forecasting.

Typical: 10-20% of portfolio

Classification Workflow

Apply these steps in exact order - each step filters products before the next

1

🦣 Mammoths

Filter out discontinued products (≄12 consecutive zero weeks)

2

🦤 Dodos

Identify dying products (≄50% decline + bottom 20% volume)

3

🦌 Reindeer

Detect seasonal products (≄60% SCI + ≄26 zero weeks)

4

🦘 Kangaroos

Classify true intermittent (ADI ≄ 1.32)

5

🐶 Puppies

Identify new products (<52 weeks + truly new)

6

šŸŽšŸ‚šŸ“šŸ° Matrix

Apply Size Ɨ Forecastability classification